PEATOS X TMNT
CLIENT
PeaTos & Nickelodeon
YEAR
202
2023
INDUSTRY
Food & Media Services
SERVICES
Branding & Strategy | Content Creation
THE PROJECT
This collaboration between PeaTos and Nickelodeon for the Teenage Mutant Ninja Turtles movie is a savvy alignment of brand and audience. Both the snack and film target health-conscious parents and nostalgic millennials who value vegan-friendly options and have a fondness for classic franchises. By tapping into the TMNT fanbase, PeaTos leverages shared values around enjoyment and healthy snacking, while the movie benefits from added promotional appeal through the fun, family-friendly snack choice. Launching around the film's August 2, 2023, premiere also maximizes visibility across both kid and adult demographics, making it a strong co-branded experience.
THE PROCESS
J.A. Creative orchestrated a comprehensive digital activation strategy for the PeaTos x Teenage Mutant Ninja Turtles collaboration, amplifying the campaign’s reach to both nostalgic and new audiences. Our process began with targeted social media teasers, using nostalgic visuals and bold graphics to evoke the iconic TMNT vibe while spotlighting PeaTos’ vegan-friendly appeal. We then implemented a robust content schedule, featuring interactive posts, giveaways, and influencer partnerships to boost engagement. To maximize visibility during the movie’s release, J.A. Creative launched a series of digital ads and collaborated on exclusive online promotions, creating a seamless connection between PeaTos and TMNT fans across platforms. Each digital element was designed to resonate with health-conscious parents, younger audiences, and fans of the iconic franchise, underscoring PeaTos as the go-to snack for adventure-filled, family-friendly moments.
The digital activation for PeaTos’ collaboration with Teenage Mutant Ninja Turtles came to life with a vibrant, multi-platform campaign that captivated audiences. The final product was an engaging digital experience blending nostalgia with modern, health-conscious values. J.A. Creative curated a cohesive lineup of high-impact social media posts, interactive ads, and exclusive online promotions, all visually inspired by the iconic TMNT aesthetic.
Through eye-catching graphics, character-themed content, and strategic influencer partnerships, we expanded PeaTos' reach, connecting the brand with both TMNT fans and snack enthusiasts alike. The activation’s final product positioned PeaTos as an adventurous, family-friendly snack that perfectly complemented the excitement surrounding the movie release, creating a memorable experience for all audiences.
THE PRODUCT
