DO SOMETHING FOR A HUMAN
CLIENT
Different Streewear LA
YEAR
202
2023
INDUSTRY
SERVICES
Fashion & Media Services
Creative Direction | Social Media Management | Branding & Strategy | Talent Relations | Production
THE PROJECT
Different Streetwear LA’s campaign, "Do Something For A Human". Owner Journey Carter enlisted J.A Creative for creative direction, social media management, branding & strategy, content creation, talent relations, & production.
THE PROCESS
Journey Carter attends the HBCU Prairie View A&M University where she is working towards her degree in architecture with concentrations in construction science, real estate development and interior/fashion design. Journey wanted not only to promote her brand Different Streetwear LA but create a community of her peers who are connected through a series of Interviews promoted via social media. These interviews were to feature highly African American entrepreneurs, who were top in their field. Different Streetwear LA tasked J.A.C.I. with full production and creative direction of the “Do Something For A Human” discussion series, along with the rollout to digital media outlets.
J.A.C.I successfully produced a series of interviews with leading entertainment professionals in the Los Angeles area. Creating a voice for the black philanthropic community and illustrating what it means to "Do Something For A Human". Among those highlighted, there is Larrance Dopson a highly acclaimed, grammy award winning producer and instrumentalist. As well, featured in the series is Laurieann Gibson, choreographer, dancer and on tv personality, who has choreographed for the likes of Michael Jackson, Beyonce and Lady Gaga
THE PRODUCT