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DIFFERENT STREET WEAR LA
CLIENT
Different Streetwear LA
YEAR
202
2023
INDUSTRY
SERVICES
Fashion
Branding & Strategy | Content Creation | Creative Branding | Social Media Management
THE PROJECT
Journey Carter is an emerging entrepreneur, designer, philanthropist and actress. Her socially conscious streetwear brand, Different Streetwear LA, features hoodies, t-shirts and hats all uniquely designed by Journey. Her line aims to empower each wearer to embrace their uniqueness and celebrate being different. Journey wanted to orchestrate a symphony of creativity, strategy, and breaking away from the ordinary, capturing attention, and creating a brand identity that resonates with the hearts and minds of her peers.
THE PROCESS
For Different Street Wear LA, J.A. Creative crafted a campaign that embodies the brand's bold, urban aesthetic and commitment to individuality. Our team directed and produced a series of high-energy visuals, capturing the essence of LA street culture and highlighting the unique appeal of the brand’s latest collection. Each piece of content was designed to resonate with a young, style-conscious audience seeking authentic and expressive streetwear.
THE PRODUCT
From concept to execution, we infused the campaign with raw, dynamic energy—featuring models in diverse, edgy settings that celebrate LA’s vibrant street style. This project positioned Different Street Wear LA as a fearless, trendsetting label, solidifying its role in the city's streetwear scene and capturing attention both locally and beyond.
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