FRESHY WORLD FW '24
CLIENT
Freshy World
YEAR
202
2024
INDUSTRY
Sneakers
SERVICES
STYLING | CREATIVE BRANDING | CONTENT & CAMPAIGN
THE PROJECT
Freshy World’s Fashion/Winter ‘24 Collection Campaign aimed to unveil its latest line, blending cutting-edge style with functional winter wear. The campaign sought to capture the essence of the collection—bold, versatile, and trendsetting—through visually stunning media that would resonate across digital and social platforms. The goal was to position Freshy World as a leader in fashion-forward, performance-driven apparel, setting the tone for the season.
THE PROCESS
J.A. Creative led the campaign from concept to execution, taking charge of styling, production, creative direction, and content creation. The process began with in-depth mood boards and concept meetings to align on Freshy World’s vision. J.A. Creative curated every element of the shoot, from assembling a talented team of models, photographers, and stylists to selecting unique locations that highlighted the collection’s dynamic range. During production, J.A. Creative ensured a seamless flow, directing scenes to capture the collection’s essence while crafting visually striking compositions. In post-production, the team developed a cohesive suite of digital ads and social media content, tailoring each piece for maximum impact across multiple platforms.
THE PRODUCT
The result was a captivating campaign that showcased Freshy World’s Fashion/Winter ‘24 Collection in its full glory. J.A. Creative delivered a portfolio of high-quality digital media ads, including cinematic videos and stylized photography that captured the collection’s bold aesthetics and functionality. The social media assets were designed to engage audiences, with scroll-stopping visuals and messaging that emphasized the collection’s unique appeal. This campaign not only elevated Freshy World’s brand presence but also set the stage for a successful winter season, leaving a lasting impression on audiences and the fashion industry alike.
