The Mona

CLIENT

McKensie Mack

YEAR

202

2023

THE PROJECT

Mckensie Mack's Spring Bunny Campaign was a bold and imaginative tribute to timeless elegance and seasonal renewal. One of two key projects, this campaign reinterpreted the classic allure of the "Mona Lisa" through a modern lens, featuring a stunning floral frame and vibrant floral-inspired glam. The goal was to craft a visual story that blended high art with contemporary fashion, capturing the essence of spring’s beauty and Mckensie Mack’s unique creative vision.

THE PROCESS

J.A. Creative was at the helm, shaping the campaign from concept to execution. The journey began with a collaborative vision board, drawing inspiration from classical art, seasonal palettes, and avant-garde styling. J.A. Creative meticulously curated every detail, from wardrobe selection to floral arrangements, to achieve the perfect balance of sophistication and whimsy. On set, the team orchestrated a seamless production, directing the shoot to bring the floral-framed “Mona Lisa” concept to life with precision. After capturing the magic, J.A. Creative transformed the raw visuals into compelling content tailored for social media, ensuring each post exuded the campaign’s signature style.

THE PRODUCT

J.A. Creative was at the helm, shaping the campaign from concept to execution. The journey began with a collaborative vision board, drawing inspiration from classical art, seasonal palettes, and avant-garde styling. J.A. Creative meticulously curated every detail, from wardrobe selection to floral arrangements, to achieve the perfect balance of sophistication and whimsy. On set, the team orchestrated a seamless production, directing the shoot to bring the floral-framed “Mona Lisa” concept to life with precision. After capturing the magic, J.A. Creative transformed the raw visuals into compelling content tailored for social media, ensuring each post exuded the campaign’s signature style.