GIRL IN THE CLOSET
CLIENT
Lifetime TV
YEAR
202
2023
INDUSTRY
Television & Film
SERVICES
Branding Strategy | Content Creation | Digital Media Activation | Press Release Strategy
THE PROJECT
THE PROCESS
THE PRODUCT
Lifetime Original "Girl In The Closet" digital media promotion. Pantheon Management Partners enlisted J.A Creative for branding & strategy, content creation, digital media activation, & press release strategy.
Launched on February 1, 1984, Lifetime has become known for its programming, which includes a mix of original movies, scripted dramas, reality shows, and lifestyle content. The network has gained popularity for its focus on women's issues, family-oriented programming, and made-for-TV movies. The plan was to create digital media activations with high-quality visuals and a cohesive theme that reflects the movie's mission statement. J.A.C.I. was enlisted with the pre & post release activations for the film creating buzz for the film ahead of the launch and holding it’s impact to the viewers several months after the first viewing.
J.A.C.I leveraged social media platforms to create buzz and awareness of the film through the use of interactive campaigns, contests, and polls to engage the audience. J.A.C.I. shared behind-the-scenes content and exclusive interviews with the cast and crew giving viewers small teaser insights to the film. The social media campaign attracted a large viewership, which led to higher ratings. The created buzz through positive word-of-mouth sustained viewership over multiple broadcasts.
![22-33804_L_Girl_In_The_Closet_3000X3000[73260].jpg](https://static.wixstatic.com/media/072c5f_9566b74c72654493b17c6d1b8d57b9ba~mv2.jpg/v1/fill/w_980,h_982,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/22-33804_L_Girl_In_The_Closet_3000X3000%5B73260%5D.jpg)