A MOTHER'S INTUITION
CLIENT
TV ONE
YEAR
202
2023
INDUSTRY
Television & Film
SERVICES
Branding Strategy | Content Creation | Digital Media Activation | Talent Relations
THE PROJECT
THE PROCESS
THE PRODUCT
Tv One's Original "A Mother's Intuition" social media promotion. TV One enlisted J.A Creative for branding & strategy, content creation, digital media activation, & talent relations.
TV One is known for producing and airing original movies and content, often with themes related to family, relationships, and drama. TV One's mission was to weave a social media narrative that connects with the emotions and aspirations of the audience. TV One held multiple panel discussion featuring women of color on their company media platforms relating to the topic & overarching theme of the film. These topics highlighted women of color in the healthcare system, single mothers in todays society, women owned businesses & the pressures of today’s society on all groups of people.
During this campaign J.A.C.I. wanted to reward social media followers with exclusive content, such as extended scenes, interviews and sneak peeks that are only accessible to those who follow TV One’s social media accounts. This included snippets of key scenes, the cast, and the overall tone of the movie. This encouraged followers to share their thoughts and generate more coversation around the topic of the film, ultimately ending with a wonderfully curated premiere in Los Angeles with live Q&A sessions with the cast and crew.
Along with PR for the film, J.A.C.I. was tasked with the duties of holding and facilitating multiple panel discussions featuring the women from the film as well as prominent public women of color who are considered public figures in today’s world. These panels consisted of multiple conversations highlighting the many topics portrayed in the film.
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