DRUNK DRIVING & 17
CLIENT
Lifetime TV
YEAR
202
2023
INDUSTRY
Television & Film
SERVICES
Branding Strategy | Content Creation | Digital Media Activation | Press Release Strategy
THE PROJECT
THE PROCESS
THE PRODUCT
Lifetime Original "Drunk Driving & 17" Social Media Promotion. Pantheon Management Partners enlisted J.A Creative for Branding & Strategy, Content Creation, Digital Media Activation and Press Release Strategy.
Launched on February 1, 1984, Lifetime has become known for its programming, which includes a mix of original movies, scripted dramas, reality shows, and lifestyle content. The network has gained popularity for its focus on women's issues, family-oriented programming, and made-for-TV movies. The Network wanted to use compelling visuals, relatable characters, and thought-provoking messages to create a memorable and authentic connection between the brand and its consumers.
J.A.C.I. created a marketing strategy centered around creating awareness, generating interest, and ultimately driving viewership. The social media campaign generated significant buzz, with hashtags related to the movie themes. User-generated content, such as memes and fan discussions, contributed to the overall online presence. The success of the movie increased the visibility of the television network, attracting more advertisers and opportunities for future collaborations.
