Jace Adams, a model & content creator based in Los Angeles, CA tasked J.A. Creative with creative directing and producing his digital brand partnership with Armani. Armani is announcing it’s new men’s fragrance “Aqua Di Gio”. This scent is described as “the embodiment of the sea”.

THE PROCESS

Jace wanted to tell a story through the use of music and an urban version of a “get ready with me” video, which in today’s age is the popular trend across all platforms. Jace took inspiration from the song, “Call Me Irresponsible” by Bobby Darin. He wanted to stay true to the Armani brand, but also to his own brand and trusted J.A.C.I. to bring his vision to life.

THE PRODUCT

Keeping the authentic essence of Armani cologne and its masculine heritage, J.A.C.I. opted for an upscale take on a “get ready with me” to go hand in hand with the “designer” aesthetic of the Armani brand. Working with photographer and videographer Aaron Hanz, they were able to captivate Jace’s vision and bring it to life.