SKIMS X JUDAH FRANCE CAMPBELL
CLIENT
Judah France Campbell, Skims
YEAR
202
2023
INDUSTRY
Digital Media
SERVICES
Branding Strategy | Production | Creative Direction | Post Edit
THE PROJECT
Judah Campbell a fashion model & social media influencer was given a partnership with skims for the launch of the Skims Swim.
THE PROCESS
J.A.C.I. brought to life Judah’s vision by featuring the product, capturing both the brand and Judah’s beauty. The multiple angles and quick camera shots gave the video a perfect edge for social & digital media. The video was refurbished and featured on the Skims page leading to a boost in reach for Judah’s own personal social pages.
THE PRODUCT
Skims by Kim Kardashian broke the shape wear market, creating their own lane leading them to be evaluated at 4 billion dollars. The drop of their swim collection was a new branch of the companies many more lines to come. Judah Campbell wanted to show how form fitting and comfortable the swim wear was, but also giving the “California Summer” aesthetic. Judah Campbell tasked J.A. Creative to bring to life her vision through their beautiful storytelling.
