Nike Basketball “Only Basketball” campaign commercial. Nike Enlisted J.A. Creative For Their Assistance On Creatively Styling The Models For The Campaign.

THE PROCESS

Nike the global fashion brand wanted to truly develop the identity of basketball. Their goal was to bring to life the true meaning of basketball through powerful storytelling. Highlighting an icon of basketball Scoop Jackson, speaking “this game. born out of humble beginnings but destined to influence the influencer… redefining the ball player look, even when the ball ain’t bouncing”

THE PRODUCT

J.A.C.I. had the opportunity to elevate the basketball player look through the use of styling & highlighting the talent for the “Only Basketball” Nike campaign. Being consistent with the true culture of Nike, J.A.C.I. using only Nike clothing from their lifestyle and basketball line, was able to bring to life the story of “Only Basketball”