GURUS MAGAZINE PRIDE WEEKEND '24
CLIENT
Gurus Magazine
YEAR
202
2024
INDUSTRY
Fashion, Beauty, Media, & Philanthropy
SERVICES
Creative Direction | Social Media Management | Branding & Strategy| Talent Relations | Production | Content Creation
THE PROJECT
Gurus Magazine’s Pride Event was a vibrant celebration of its campaign, “30 Voices Over 30 Days,” spotlighting the stories of LGBTQIA+ individuals throughout Pride Month. The event served as a culmination of this powerful campaign, bringing together vendors, artists, and celebrities to honor the diversity, resilience, and creativity of the LGBTQIA+ community. The mission was to create a space that amplified these voices while offering a memorable experience of inclusivity and connection.
THE PROCESS
J.A. Creative played a pivotal role in shaping the event’s storytelling and visual identity. Collaborating with Gurus Magazine, the team developed a cohesive creative strategy to highlight the "30 Voices" campaign across the event. This included designing immersive multimedia displays, curating stage visuals, and producing branded content for social media and digital platforms. From pre-event planning to day-of execution, J.A. Creative worked alongside vendors, artists, and performers to ensure a seamless integration of their contributions into the overall experience. Capturing live moments of celebration, J.A. Creative also created on-site photo and video content to extend the event’s impact beyond its physical boundaries.
THE PRODUCT
J.A. Creative delivered a dynamic suite of content and experiences that brought the Pride Event to life. Highlights included a series of custom visual installations celebrating the “30 Voices” campaign, interactive displays for attendees to engage with the stories, and high-quality event photography and videography. This multimedia content was used to extend the reach of the event across Gurus Magazine’s digital channels, amplifying its impact throughout Pride Month and beyond. The final product was an unforgettable event that not only celebrated the LGBTQIA+ community but also showcased the power of storytelling, artistry, and collaboration.
