J.A. Creative took the lead on styling, production, creative direction, and content creation for this unique project. The process began with concept development, where the team collaborated with Mckensie Mack to design a fresh flower dress that merged artistry and wearability. Sourcing premium blooms, J.A. Creative worked closely with floral artisans to construct the dress, ensuring it was as stunning in photos as it was intricate in detail. On the day of the shoot, the team orchestrated every element—from directing the model’s poses to capturing the ideal interplay of light and texture. Post-production included editing visuals and crafting engaging social media content to amplify the campaign’s impact.

THE PRODUCT

The result was a collection of visually arresting images and videos showcasing the fresh flower dress as a centerpiece of springtime innovation. Each piece highlighted the delicate beauty of the florals and the bold, modern artistry of the campaign. Tailored specifically for social media, the content drew audiences into the ethereal world of Mckensie Mack’s Spring Bunny Campaign, fostering engagement and admiration. J.A. Creative’s contribution elevated the campaign into an unforgettable homage to creativity, nature, and high fashion.