MIAMI BUNNY
CLIENT
McKensie Mack
YEAR
202
2024
INDUSTRY
Creative Direction, Fashion, & Media Services
SERVICES
Styling | Creative Branding | Content & Campaign
THE PROJECT
Mckensie Mack's Miami Bunny Campaign brought vibrant energy and bold creativity to the sun-soaked streets of South Beach, Miami, Florida. This campaign celebrated the playful sophistication of the "bunny" motif, reimagined with a chic, Miami-inspired twist. Designed to capture the lively colors, spirited culture, and effortless elegance of South Beach, the campaign aimed to deliver an unforgettable visual narrative that would captivate audiences and elevate the brand's digital presence.
THE PROCESS
J.A. Creative spearheaded the campaign from concept to completion, orchestrating styling, production, creative direction, and content creation. The process began with immersive concept development, drawing inspiration from Miami’s iconic Art Deco architecture, vibrant hues, and beachside allure. J.A. Creative curated the wardrobe, accessories, and set design to evoke the playful yet sophisticated tone of the campaign. During the shoot, J.A. Creative directed scenes to leverage Miami’s dynamic backdrop, ensuring every detail—from lighting to composition—aligned with the vision. Post-production involved crafting polished visuals and tailored social media assets to maximize engagement and showcase the campaign’s vibrant energy.
THE PRODUCT
The Miami Bunny Campaign resulted in a dazzling collection of high-quality images and videos that seamlessly blended bold, Miami-inspired aesthetics with Mckensie Mack's signature flair. The social media content featured scroll-stopping visuals that highlighted the campaign's colorful, energetic vibe, creating a lasting impression on audiences. J.A. Creative's work not only brought the campaign to life but also successfully positioned Mckensie Mack’s brand as a bold innovator in the fashion and creative industries.
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