Lyrical Lemonade is a multimedia company and platform founded by Cole Bennett in 2013. Originally starting as a blog promoting Chicago's hip-hop scene, Lyrical Lemonade has grown into a prominent brand encompassing music promotion, music videos, event organization, and merchandise.
The company gained significant recognition for its vibrant and visually captivating music videos, often featuring up-and-coming artists as well as established names in the hip-hop and rap genres. In addition to its music-related ventures, Lyrical Lemonade also produces original content, including interviews, documentaries, and short films. The brand's aesthetic, characterized by colorful visuals and energetic creativity, has garnered a dedicated following and solidified Lyrical Lemonade's position as a driving force in the music and entertainment industry.
The Man Behind The Lens
Cole Bennett is a prominent music video director, filmmaker, and entrepreneur. Bennett began his career by creating music videos for local Chicago artists while still in high school. He gained attention for his unique visual style, characterized by vibrant colors, imaginative concepts, and dynamic editing techniques. He shot videos for budding stars Juice WRLD, Lil Xan, Lil Pump, Ski Mask the Slump God and Jack Harlow, eventually working with luminaries like Eminem, Kanye West and J. Cole, all with his signature bright hues and lemonade-carton logo in the corner.
Bennett's work with Lyrical Lemonade has earned him widespread acclaim and has allowed him to collaborate with a diverse array of artists, from underground talents to mainstream stars. He is credited with helping to launch the careers of numerous artists by providing them with exposure through his platform. His contributions to the world of music videos have left a significant impact, and he is recognized for his innovation and creativity in visual storytelling.
Since then, Lyrical Lemonade has continued to expand and innovate, launching the Summer Smash music festival in 2018 in collaboration with Berto Solorio. The brand has also partnered with major names like Jordan and the Minions. Now, Lyrical Lemonade has teamed up with Def Jam to release its first album, "All Is Yellow," on January 26. This collaborative album features a diverse array of artists from Bennett’s extensive network, including Durk, Keef, JID, Kid Cudi, Lil Yachty, Lil B, Juicy J, Cordae, Latto, Joey Badass, and Eminem.
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